Effectiveness is the first criterionwe look at
Effectiveness is not a promise, it is the starting point
In dietary supplements, it is easy to add an active ingredient to a formula. It is much more difficult to determine the right form, the right dosage, the right combinations, and the necessary conditions for it to actually have an effect in the body.
This is where everything happens.
At Cuure, we consider formulation to be an engineering discipline. Every decision, from the choice of an ingredient to its concentration, its molecular form, and its interaction with the rest of the formula, is made with a simple goal: to achieve the best possible performance level based on available scientific knowledge.
An ingredient has value if it produces a measurable benefit
Effectiveness starts with absorption
A poorly absorbed active ingredient is not an active ingredient. It passes through the body, does nothing, and leaves. This is what happens with most supplements on the market.
We choose chelated, liposomal, or patented forms that truly cross the intestinal barrier. Specifically: our Sucrosomial magnesium shows absorption up to 4.42 times higher than standard oxide forms.
Magnesium
Magnesium is one of the most prescribed minerals in supplementation. It is also one of the most poorly formulated. Most products use magnesium oxide, a cheap form, but absorbed at less than 25% according to literature data.
Estimated absorption
Oxide (standard form)
~ 22%Citrate
~ 45%Bisglycinate
~ 50%Sucrosomial *
~ 80%
Source: comparative data from scientific literature. Values are indicative and vary according to individuals and their nutritional status. * Form used in our formulas.
Designing an effective formula is a balancing act
Every ingredient, every dosage, and every technological choice involves trade-offs. A form may be better absorbed but less stable. A dosage may be effective on paper but difficult to integrate into a coherent formula.
Our job is to arbitrate these parameters to build products that are scientifically relevant, usable in daily life, and capable of producing real benefits.
- Identifying the need
A real health need, not a market opportunity
Every product starts from a documented health need. We seek to understand the biological mechanisms at play before imagining a solution.
- Exploring new avenues
Always in touch with research
Our teams regularly exchange with researchers, scientists, and industry experts to follow the latest advancements in nutrition, health, and formulation technologies.
- Building the formula as a system
The right molecule, in the right format
Bisglycinate, malate, liposome... We select the most relevant form based on available data, bioavailability, and its compatibility with the rest of the formula.
- Optimizing form and dosage
The concentrations that make a difference
Each dosage is defined based on available scientific data to replicate the conditions under which benefits have been observed.
- Questioning our choices
The demand never stops
A good formula relies on the best knowledge available at any given moment. Our role is to continue challenging it as science progresses.