Pacran® standardized cranberry fruit powder (Vaccinium macrocarpon Aiton)

Cranberry (Vaccinium macrocarpon Aiton) is a small red berry native to the peatlands of North America. Rich in type-A proanthocyanidins (PACs), flavonoids and organic acids, it has long been associated with urinary tract health. These polyphenolic compounds contribute to reducing the adhesion of certain bacteria, particularly Escherichia coli, to the walls of the urinary mucosa. Pacran® is a powder derived from the whole fresh fruit — skin, pulp, juice and seeds — produced through a patented manufacturing process that guarantees a consistent concentration of active compounds. This standardisation ensures reproducible effects, supported by seven published clinical studies focused on women's urinary health. Supplementation with standardised Pacran® cranberry powder offers a practical approach for those looking to support their urinary comfort on a daily basis, particularly alongside adequate hydration. The whole-fruit powder form preserves the full polyphenolic spectrum naturally found in the berry.